Jersey Boys is sponsoring ITV1’s new Sunday night primetime entertainment show, DANCE, DANCE, DANCE. The first episode aired on Sunday 8th January and the show celebrates some of the most iconic pop videos and dance movie sequences of all time.
The sponsorship package reaches ITV’s entire UK-wide audience and features Jersey Boys idents throughout the programme. The creative concept for these idents is a mash-up between Jersey Boys and the theme of the programme itself, with the Jersey Boys cast singing Four Seasons songs, while performing some iconic dance moves. The package also delivers additional coverage for the show online to anyone watching on demand or catch up via the ITV Hub.
This sponsorship package was negotiated and secured by AKA and this is the first time ever a West End musical has sponsored an ITV programme in this way.