08/12/2016

Heals Goes Beyond Caravaggio

To celebrate Beyond Caravaggio at the National Gallery, the AKA Partnerships team delivered a content collaboration with Heals. Heals produced a styled photoshoot, featuring their own products but focusing on the artist’s dramatic use of light. The photos are featured on the Heals website with one of the gallery’s curators providing commentary on their work. To support we arranged a photography competition promoted by both the National Gallery and Heals, where entrants simply take a photo on any device inspired by Caravaggio’s use of lighting and share on Instagram including the hashtag #BeyondCaravaggioToday.