They Shall Not Grow Old – a unique film by director Peter Jackson (Lord of the Rings) was broadcast to select cinemas nationwide on Tuesday night combined with a live Q&A hosted by film critic Mark Kermode. The event was part of a special London Film Festival presentation in association with 14-18 Now and Imperial War Museums and was attended by Prince William. Peter Jackson used state of the art technology to restore original footage and imagery from the First World War and the results are quite incredible.
AKA worked with Trafalgar Releasing over the past 8 weeks on a campaign that included Social, Google Display Network, Press and Digital Display. The event was high grossing, achieving #2 box office on the night.