Our Partnerships team have secured a year-long sponsorship deal with O’Neill’s Irish pubs and The Commitments, to give the British public a real taste of Irish hospitality, great music and craic.

To launch this new partnership, O’Neill’s have introduced a loyalty scheme that gives customers the chance to earn tickets to an exclusive performance of the show at the Palace Theatre. This marks the first time that a West End show has offered this opportunity to theatregoers.

The campaign will be supported with in-store branding including posters, entry forms, back-bar displays and staff will all be wearing The Commitments branded t-shirts in the London pubs. Not only that but every guest that sees the show can hand over their ticket post performance in any O’Neill’s and score themselves a free drink. Fans of The Commitments won’t ever go thirsty!

O’Neill’s also hosted the press night party on Tuesday, giving the show exclusive use of its Soho pub for 900 guests.