The British Museum’s newest offering Vikings: life and legend looks set to be one of the blockbuster exhibitions of this year and we’re thrilled to be working with them to build anticipation and awareness amongst new audiences and traditional museum attenders.

The first major exhibition on this subject at the British Museum for over 30 years, the collection features many new archaeological discoveries and objects never seen before in the UK alongside important Viking Age artefacts from the British Museum and elsewhere in Britain and Ireland.

To support this landmark event, we developed a print media campaign that saw the British Museum take advantage of formats for the first time, including Bus T-Sides and full page adverts in the Guardian Guide and the Telegraph to maximise Vikings’ launch. Underground 16 sheets featuring the exhibition’s witty artwork also helped garner attention and build interest.

In addition, so far ROI for our digital display campaign has also been impressive; every £1 of advertising spend invested has returned over £5 in revenue to the Museum through the sale of exhibition tickets.

Take a look at some of the highlights below.