On November 11th the Media team at aka showcased some of the most imaginative campaigns developed over the past year, as part of aka’s Get Creative initiative.
Get Creative is aka’s intiative that is run throughout the year and allows everyone in the company to appreciate the imaginative and thoroughly effective work that we produce on a daily basis.
Some highlights included the recent advertising takeovers implemented for hit shows Matilda The Musical and One Man, Two Guvnors, where aka innovatively advertised in the classified sections of broadsheet newspapers, strategically arranging teaser creative to ensure maximum impact without the cost of large-scale advertisements. And the campaigns weren’t just attention-grabbing, they also engaged with a widespread audience of 17 million people combined, of whom 50-60% were regular theatregoers (Source: TGI November 2011).
The exclusive Metro Theatre Days Out campaign was also mentioned as an example of an effective promotion that reached a large audience while remaining cost-effective. aka positioned sponsored editorials in the UK’s most popular and most circulated free newspaper Metro, with its readership of 1.3 million. The editorial pieces featured articles and impactful creative for several of our productions, all timed to coincide with the busy school holiday period.
Securing some of the most prominent display sites in London for our clients and negotiating new outdoor opportunities is also part of the Media team’s remit, whether impressive roadside attractions or aka’s exclusive portfolio of Star Signs advert displays. The 45 exclusive large format outdoor Starsign sites includes the only live entertainment advertisement in Trafalgar Square, prime ground for domestic and inbound tourists.
For more information on aka’s media successes, such as our energetic street promotional team and the Legally Blonde Tissue Marketing campaign, take a look at the gallery below.