This week TINA The Musical released their new full length trailer, further unpacking the story and the show. The 90 second trailer was produced by the Digital Studio team and distributed with a seamless Social Media and CRM campaign. The email database (TINA Family) were given an exclusive look at the video, before it was released on the TINA The Musical social channels. The Social team utilised Facebook’s cross-posting functionality to allow ticket agents and other partner companies to post the same video, without show branding, to ensure maximum reach and to accumulate video views all in one place.
The video has had incredible pick-up, with over 100K views across all platforms so far, and more than 1500 Facebook shares.