Front Row seats at the Donmar

AKAWEB_015 Donmar Front Row AW

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We’re proud to be the Donmar’s full service agency, encompassing all their work at the Donmar and the associated season at the Trafalgar Studios.

On Monday, we launched Barclays Front Row, which will transform the Donmar from a theatre which sells out well in advance to the most accessible venue in London.

Every Monday at 10am, the Donmar will release an allocation of £10 front row seats for forthcoming productions. The tickets will be available to everyone on a first come first served basis online, on the phone and in person.

The launch campaign includes an integrated advertising campaign, brand partnerships, targeted distribution, direct marketing and online social initiatives. The first ticket release took place at 10am on Monday for the first week of performances of Julius Caesar, Phyllida Lloyd’s all female production of Shakespeare’s raw and eternal study of power.

@DonmarWarehouse