The Royal Opera House has debuted on the digital screen in Piccadilly Circus. AKA worked with Clear Channel to create a solus takeover of the screen for an hour during peak time evening commuting hours. This was to showcase the world premiere of Liam Scarlett’s first full length ballet for the company, Frankenstein. The trailer was seen by pedestrians and traffic passing by from Leicester Square, Regents Street and Green Park, this area covers some of the busiest walkways in Europe.
This screen was combined with a week’s display on digital 48-sheets all across London. This has enabled the Royal Opera House to engage with audiences all across London.


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