After five hugely popular years in the West End, Jersey Boys remains one of London’s most successful and well-loved musicals.

Known for its legendary pop tunes, including everything from “Sherry Baby” through to “Can’t Take My Eyes Off Of You”, Jersey Boys could easily be classified as “just another jukebox musical”. Our creative however proves that the show is more just its legendary score, communicating the story of the Jersey Boys, its drama and its theatricality.

This campaign was inspired by the group’s individual personalities, using the idea that you can receive contrasting versions of the same story based on differing perspectives. Essentially, you ask four guys a question, you get four different answers.

The resulting artwork showcases each band member’s personality, hinting at their talents and character traits. It’s through fleshing out each individual character that the campaign is able to project even more of an understanding of the group as a whole.

The bold visuals of the campaign have also enabled it to be easily adopted across a range of formats including outdoor, digital, social and print. Have a look at more below.