While we’re excited about the impending Euro 2012 championships, we’re making our own sports headlines closer to home.

Our aka FC team faced the biggest challenge in its short history a few weeks ago. Armed with their snazzy new kit, they proudly represented the agency in the HMV XBox 360 charity 5-A-side Soccer Challenge in aid of Teenage Cancer Trust in Wembley.

The annual entertainment industry bash is a bit of an industry staple in the calendar and the teams that were present came from the world of music, film, games, technology and media companies as well as new media and marketing agencies. Basically anyone who was anyone (and had some football boots) was there, including everyone from Sony and Warner Bros through to the Evening Standard and Freemantle Media.

Despite injuries to a few players and non-availability, our team of Antony, Simon, Khalil, Faraz, Harry, Hanman, Hanner and Gareth Williams put their bodies on the line in the time honoured aka fashion. And their commitment paid dividends. Despite being “the new kid on the block”, aka FC performed admirably, reaching the knock out stages of this important competition after qualifying from their group.

In addition, they are currently lying second in their newly started football league – proving that we’re a force to be reckoned with. Good luck to all the players for the rest of the season – we’ll make sure that we update with their progress.

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