23/06/2019

CP & AKA PARTNER ON TREE

This month, Manchester International Festival (MIF) tasked AKA’s sister agency The Creative Partnership with originating the key art for TREE, the new electrifying production from Idris Elba and Kwame Kwei-Armah.
 
Following the success of the poster photoshoot and development, MIF commissioned Creative Partnership to design and produce a 30” TV spot, including all elements of the process: conception, scripting, producing the shoot, graphics build, editing, audio mix, clearance and delivery! Collaborating with AKA’s creative and motion graphics team and DMS for media management and audio mix, the team were able to offer a seamless one-stop service for the client within a limited timeframe. 
 
Watch the trailer here
 
The production follows one man’s journey into the heart and soul of contemporary South Africa, through uniquely immersive dance, drama and music. It premieres at MIF this Saturday 29th June, before transferring to London’s Young Vic on 29th July.