connect, aka’s digital division, has developed some eye-opening content for the spectacular The Houdini Experience that opens at the Peacock Theatre in late February.
The show, which stars globally-celebrated magician Hans Klok, needed an innovative and easily-manageable way to keep fans informed, updated, entertained and engaged. We created a micro-site App within the show’s Facebook page, which acts as a landing page for all those navigating The Houdini Experience on the social networking site.
The micro-site App is packed with show information, booking links, exclusive content and competitions. All this exclusive content is immediately accessible as soon as the page is “liked” – ensuring that a relationship is developed and maintained with each and every one of the show’s fans.
We will be updating the site regularly with news and information to keep it relevant, showing just how much can be achieved through using this popular social media channel.
The site went live at the end of last week, so please do take the time to have a look at the page!