The latest RAJAR figures for Q2 2012 show that All Radio’s reach has dropped slightly compared with the same period last year, keeping it just below the 47 million listener mark. However, All Radio’s reach is up 0.2% on Q1 of this year.
Q2 2012 was a positive period for national commercial radio, with All National Commercial Radio’s total reach up to more than 16.1 million listeners (a 1.3% quarterly rise). All BBC Network Radio also enjoyed a 0.8% increase in reach against last quarter.
All Commercial Radio closed the gap on All BBC in Q2 – BBC recorded a drop in reach of 3.1% year on year. Following talk of cuts, BBC Local Radio suffered a substantial 9.4% quarterly decline in reach this quarter. The BBC’s total weekly reach now stands at 34.4 million, while All Commercial Radio reaches 33.2 million listeners per week.
Digital listening put in a strong performance once again. Listening to radio via a digital platform has increased overall by 10% on this time last year, with 24.2 million people now tuning in to radio via a digitally-enabled receiver. Weekly Digital listening hours are up to an impressive 326 million and listening online recorded an increase of 37% year on year – generating 47 million listening hours per week through online formats. This increasing online listener base suggests a fantastic opportunity to explore strategic integrated Radio and Online Display advertising campaigns.
LONDON’S COMMERCIAL STATIONS – HIGHLIGHTS
Q2 2012 delivered a comparatively poor set of results for London with only six stations recording a Quarterly increase. One success story was Total Absolute Radio (London) – which includes Extra and internet listening – who managed to buck the general trend and enjoyed a positive 22.2% increase quarter-on-quarter and a 17.1% annual increase, gaining the Station its highest reach since September 2008.
Capital has retained its position at the top of the London weekly reach chart despite a considerable 8.7% quarterly and 0.2% annual drop in reach, slipping down to just over two million listeners. In Q1 of this year, Capital’s total reach went up to 2.3 million listeners – its highest figure since 2004 – the latest quarter’s figures show Capital’s reach at its lowest since Q4 2010.
Magic 105.4 remains in second place in London, despite posting a 0.6% quarterly and 14.7% year-on-year decline.
Heart London has won back third position from Bauer’s Kiss 100 FM again, despite both stations seeing their weekly reach decrease during the quarter. Heart London saw a 7.3% quarterly fall, while Kiss 100 FM suffered an 11.1% drop in reach.
LBC 97.3 remains in fifth place, also posting a 6.7% loss during Q2 of this year.