The Olivier Awards 2012 were last night and proved to be not just a massive success for the Society of London Theatre and the West End.
The glittering celebration of Britain’s most successful entertainment business rewarded and rightly lauded the very best that London’s live entertainment has to offer. We are delighted and proud that we have been responsible for helping to promote 24 of the 28 winners highlighted, including the magical Matilda the Musical, which has matched the Olivier record of seven awards for one show, topping off the achievement by winning Best New Musical. Other award winners included Shrek the Musical, Crazy for You, Collaborators and Frankenstein at the National Theatre, the Royal Opera House and Flare Path.
The past 12 months has seen every single theatre box office record broken and in 2012, with even more attention and focus on London, that record looks set to be beaten once again.
We’re looking forward to even more gold medal winning successes in 2012!