To celebrate the nationwide tour of Shrek the Musical we have secured four key partners – Novotel, Jelly Belly, Toys R Us and National Express.

The show opened in Leeds on 23rd July and to kick off our Toys R Us partnership, Princess Fiona paid a visit to the Leeds branch and gave a reading to some very excited children. This event was supported by in-store and online promotion reaching over 1 million people and will be replicated across 5 more Toys R Us stores as the show continues to tour.

Jelly Belly have created a giant Shrek portrait using 10,000 Jelly Beans! This magnificent mural will follow the show around and will be displayed in various stores alongside a competition for customers to win tickets to the show. Below is an image of the ogre flanked by two glamorous assistants of John Lewis Bristol. Follow Jelly Belly on Facebook to find where Shrek will be next!