Billy welcomes visitors to the UK

The influx of international tourists converging onto London now has a British institution, Billy Elliot the Musical, welcoming them at the airport!

Our Media team was a driving force behind the installation of a new, eye-catching lightbox in Heathrow Terminal 1 – 3 tube station, located above the escalators connecting the ticket hall to the platforms. As a result, we’ve secured the site exclusively for the entire summer and beyond.

Not only is this new lightbox in a prime position but it also reaches 160,000 people a week, making Billy Elliot the Musical the first choice for any tourists wanting to experience one of the greatest British musicals ever!