To continue the celebrations of Billy Elliot’s 10th birthday we partnered with British restaurant chain Garfunkel’s. Billy Elliot branded table talkers at each of Garfunkel’s 12 restaurants in key tourist are promoting a West End weekend competition.

The month-long promotion has also been communicated to Garfunkel’s email database of 185,000 and via their social media channels reaching an additional 7,000. Taking into account the 20,000 diners they serve a week this partnership has the potential to reach an audience of 270,000 people. The promotion will end with an exclusive offer for Garfunkel’s customers to redeem.