Now that new British musical Bend it Like Beckham as gone on sale, we wanted to do something different for its website holding page.

Rather than recycling copy that was used elsewhere, we instead created original content that would aid our overall SEO. We interviewed director and original creator Gurinder Chadha and got DMS to edit it into a 15 minute interview, accompanied by an article written by her and also one by producer Sonia Friedman. As a result we’ve seen a massive uptick in SEO results, a great turn of events considering this new show is competing with its film original source material and a certain English footballer!