School of Rock The Musical has opened in the West End to rave reviews. If you’re lucky enough to have tickets to see this irresistible feel good new musical make sure you pop into the Gibson Live Room at the New London Theatre, brought to you by the AKA partnership team. This interactive area, where you can choose from 6 guitars to play, allows for great audience photo opportunities and encourages sharing on social media. It is part of a musical collaboration between guitar brand Gibson and School of Rock orchestrated by AKA. In addition, Gibson have sponsored the production with guitars, which the kids play live in the show and are amplifying (no pun intended!) the message to their rock fans via their website and social channels.