Bauer Online Competition

To further drive tickets sales for Beautiful The Carole King Musical, AKA Specialist Marketing & Promotions set up a syndicated online competition across media giant Bauer’s extensive portfolio. The competition was featured across many select titles including Closer, Grazia and Heat to target females; music titles MOJO and Q, and radio websites which index highly for Beautiful audiences, Magic FM and Kiss FM. A staggering amount of entries were received through these websites which combined, garnered over 34 million page views. With only a very small number of tickets required to offer as a prize, this was a fantastic approach to achieve considerable exposure at a minimal cost.