This quarter, the RAJAR figures have pointed to two main stories, Heart has dropped down to fourth position in London while Capital and Magic hold firm in first and second! In addition, Lisa Snowdon and Dave Berry remain the king and queen of early morning radio, holding on to their place as No.1 choice for Londoners at Breakfast!
95.8 Capital Radio maintained its position as London’s favourite breakfast in Q1 2012 with more than 1.26 million listeners tuning in between 6am and 10am. Lisa Snowdon now presents the show with Dave Berry, who took over from the long-standing Capital DJ Johnny Vaughan after Christmas. Capital breakfast’s listening figures have fallen by 4.1%, over the quarter although it is still up 3.1% YoY.
Magic 105.4 saw listening figures drop in the last quarter, as did KISS, Heart 106.2 FM and LBC 97.3. Magic’s breakfast show posted a 6.5% decline against previous quarter and a 5.5% yearly decline; with Kiss, Heart and LBC reporting 10.5%, 6.8% and 11% quarterly falls, respectively.
Despite a dip in listeners, Magic still sits in second place for breakfast choice in London behind Capital with a total weekly reach of 793,000 listeners. Kiss’ Rickie and Melvin breakfast show maintains its position in third place with a total weekly reach of 750,000. Kiss FM’s breakfast show claimed the best Breakfast Show of the Year prize at this week’s Sony Radio awards.
Once again, the Total Absolute Radio Network was the real success story for this part of the day in London, up 12.2% quarterly and 6.6% annually. The Network’s total weekly reach in London at breakfast now stands at 532,000. Absolute’s Christian O’Connell Breakfast Show also took home the Silver Award at the Sonys.
Smooth Radio (London) saw a significant rise – increasing by a staggering 64.4% on Q4 2011 and 17.2% annually to 286,000 listeners.
ALL UK RADIO
The latest RAJAR figures show that All Radio’s reach has dropped slightly, compared with the same period last year, keeping it just below the 47 million listener mark, which it hit for the first time ever in Q1 2011.
All Radio’s figures peaked in Q2 2011 – hitting a high of 47.6 million – then subsequently fell to 47.1 million listeners in Q3 and 46.7 million in Q4 of last year. In the first three months of 2012, All Radio has remained static at 46.7 million listeners.
However, Commercial UK Radio enjoyed a 1.2% quarterly increase, seeing its total reach rise above the 33 million mark once again. All BBC Radio saw fewer people listening but listeners tuned in for longer, resulting in BBC’s highest ever total hours.
Q1 2012 was a really positive period for commercial radio, with All Commercial Radio’s total reach up to 33.2 million listeners and All National Commercial Radio up 2.9% by quarter to 15.9 million listeners. All Local Commercial Radio enjoyed a 1.0% quarterly rise to 26.5 million listeners.
BBC Radio did not have the same success in Q1, with the exception of BBC Local Radio, which recorded a 3.0% increase on Q4 2011 bringing it up to almost 9.9 million listeners. However, this time last year, BBC Local Radio’s reach was 10.2 million.
All BBC Radio saw its reach drop by 1% on the previous quarter and 1.4% against the same period in 2011, closing the gap slightly for All Commercial Radio. The BBC’s total radio reach now stands at 34.6 million compared with Commercial’s 33.2 million. All BBC Network Radio also suffered a quarterly decline of 1.4% and an annual dip of 2.2% in weekly reach.