AKA is delighted to be working exclusively with Amazon on a promotion across twelve of our current productions. The promotion was timed to cover the key sales spikes in the year for Amazon – Black Friday (November 28) and Cyber Monday (December 1).

The shows involved in the promotion include The Scottsboro Boys, Great Britain, Neville’s Island, King Charles III, The 39 Steps, Beautiful, Slava’s Snow Show, Stomp, Jersey Boys, Billy Elliot, Dance ‘til Dawn and Sunny Afternoon.

Using branded online banners with Amazon Partner sites (delivering 15 million impressions), banners on Amazon Home Page and a theatre email reaching 300,000, this activity will engage with three million potential customers. Coupled with this, The Telegraph is hosting an Amazon branded Megabanner throughout Cyber Monday with half a million impressions. This is a first for Amazon, a first for AKA and another great opportunity for our productions!