AKA Scotland’s incredible work over the last year has been acknowledged by the Edinburgh Chamber of Commerce, having been nominated across two categories in the their annual Business Awards 2017; ‘Creative Marketing Campaign of the Year’ and ‘Director of the Year 2016’.
Creative Campaign of the Year
In October 2016, AKA Scotland secured work with the Scottish Chamber Orchestra (SCO) to develop an original and creative marketing and advertising campaign for their captivating New Year in Vienna concert, performed in Usher Hall on 1 January 2017.
The advertising campaign focused on interacting with audiences using a combination of direct and indirect communication channels such as website, traditional media, promotions, competitions, social and digital. The multi-channel communication campaign engaged the target audiences, increased awareness, sold 80 percent of performance tickets, grew their database, and developed long lasting partnerships. The campaign also amassed the largest ever charity donations on the night for Marie Curie, generated a combined reach of 904,313 impressions, achieved close to 5,000 social media interactions and provided invaluable opportunities to re-market to growing audiences.
This campaign is shortlisted against competition from St Columbas Hospice, Westend Design, Lothian Buses, Royal Highland and Agricultural Society of Scotland, Edinburgh Trams and Marketing Edinburgh.
Director of the Year 2016
The second award honours a company Director who has excelled in their business over the past 12 months, who is a pioneer in their field, demonstrates excellent leadership skills and is an inspiration to their colleagues. We are immensely proud that Kirstee Macbeth, Managing Director of AKA Scotland has been shortlisted for this coveted award alongside; Paul McGowan (First Scotland East) Paul Hilton –(ESPC) Celine Sinclair (The Yard) Andrew Morrison (AM Bid Services) Roslyn Neely (The Sick Kids Friends Foundation) and John Watson (Edinburgh Airport).
Meal do naidheachd, AKA Scotland!