aka provides courses for horses

It’s not every day in aka that you find yourself in talks with horse feed manufacturers! However to promote War Horse our promotions and marketing team have secured an extraordinary promotion with SPILLERS, the biggest manufacturer of horse and pony feeds in the UK.

120,000 packs of SPILLERS High Fibre Cube, sold in 1,500 retailers nationwide, featured a competition to win a weekend break in London, including tickets to see the acclaimed play and a £500 SPILLERS voucher. SPILLERS have also promoted the competition to their customers via the SPILLERS website and through the SPILLERS Diamond loyalty club.

Whilst building awareness and stand out amongst theatre goers is at the fore of our campaigns, engagement with niche markets is also key and this specialist partnership does just that, targeting horse lovers and owners across the country – exactly the kind of group that would particularly enjoy this remarkable play.