AKA Hilton and Pathé Partnership

AKA delivered a nationwide partnership with Hilton hotels for our returning client Pathé, to reach millions of potential movie goers and raise awareness of their new film A United Kingdom before its release at the end of the month.
As part of the collaboration we secured lobby and lift digital panels in 80 Hilton hotels reaching over 620,000 guests. Hilton also created a dedicated web banner and competition page which featured on the brand’s Fans of London site. Activity was also pushed through Hilton’s extensive social channels.