aka heads up North for Billy

aka is delighted to have secured a brand partnership between Billy Elliot the Musical and the luxury hand-cooked crisp brand, Yorkshire Crisps.

During February and March 2012, a competition to win a theatre trip to London will be promoted across 250,000 packs of Yorkshire Crisps’ three most popular flavours – Natural Sea Salt, Cheddar and Caramelised Onion and Chardonnay Wine Vinegar.

As well as tickets to see the show, the lucky winner and a friend will win the opportunity to enjoy dinner and a night’s stay at the Park Plaza Victoria, with complimentary champagne, souvenir Billy Elliot programmes and travel expenses!

Yorkshire Crisps are stocked in all the major national supermarkets, including Waitrose, high end department stores Fortnum & Mason, Selfridges and Harvey Nichols, as well as independent retailers, Virgin Atlantic flights and on-board Hull and Grand Central trains.