Renowned live event producers Artichoke appointed AKA to pump new life into the heart of their brand with a recent redesign of their company website.
Having previously worked with the organisation on their Lumiere Light Festival websites, we were asked to create a site that would better reflect the extraordinary nature and human impact of Artichoke’s unique projects, which include outdoor art experiences such as Antony Gormley’s One and Other Fourth Plinth commission.
Artichoke (The Artichoke Trust) is a registered charity that works with artists across the country to ‘create the extraordinary’, in public spaces, the countryside and coastline.
It was crucial then that the website became a visual stimulus for its audience, reflecting the immense variety of projects Artichoke brings to life.
The home page brings an immediate burst of creativity and a sense of the extraordinary through an imposing video and image gallery. The rest of the site offers a colourful and engaging visual journey for the visitor and is very easy to navigate.
Copywriting is clear and concise, moving away from a previously text heavy format, conveying key messages with minimal fuss and leaving the visuals to tell the story.
A major part of our brief was to find a way to clearly categorise and display their project archive, allowing events to “live in the memory forever.” This was done by creating a highly flexible modular page template structure where content could be added and archived at any stage of a project’s lifecycle.We’ve also helped the company showcase their superb photo and video content for each project, so the page also serves as a gallery.
We also ensured the company’s charitable status and member scheme was at the forefront, with a dedicated supporters page and a clear call to action for donations on every page.