AKA are making ticket sale history with the launch of a ground breaking new digital lottery service for Sir Andrew Lloyd Webber’s ‘School of Rock – The Musical.

The show’s unique ‘rolling’ short-term ticket lottery has been designed by AKA for the sole use of our clients. It offers audiences the chance to grab amazing stalls seats for just £15 and gives clients incredible insight towards their audience development.

After initial entry by email, a short online questionnaire gathers a unique audience profile and the production then owns the valuable back-end database. In the first week, the School of Rock lottery has had 4.5k entrants, 42% of whom have completed the online survey, and over 10% have shared virally via google and Facebook.

With these stats, AKA are seriously rocking short-term ticket sales and changing the face of digital lotteries for the future!

Where traditional lotteries sell tickets ‘on the day’, we’ve shaken things up and given wannabe theatre-goers 4 days to confirm their seats, allowing those outside of London to make travel arrangements and still experience the magic of the West End.

Anyone can enter the lottery, anytime, with flexibility on preferred performance times and days of the week. It’s easy to use and if you aren’t successful you receive an email two weeks later with the chance to re-enter.

Better still, once the system has your email, it encourages you to book tickets anyway and tracks any full price conversions.

AKA are proud to have launched this new initiative, offering an innovative way to increase ticket sales, broaden potential audiences through a wider geographical reach, capture valuable data about price sensitive people, and create a digital ‘buzz’ about shows on social media.

The lottery is run by AKA and there are no third parties involved. The School of Rock lottery interface was designed to sit within the ecosystem of the show’s website, meaning customers are never redirected from the consistent voice of the production.


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