aka develops red hot trailer

With DreamWorks’ How to Train Your Dragon the Arena Spectacular soaring into Sydney’s Allphones Arena, aka was thrilled to help build the fever pitch anticipation through creating a new trailer for the production.

The show, which starts its world tour in Australia before moving to New Zealand and the US, features awe-inspiring entertainment that will thrill audiences of any age – whether or not they are already fans of the smash hit animated film. With that in mind, we wanted to ensure that the trailer ultimately created the same effect; communicating that How to Train Your Dragon is a once in a lifetime theatrical experience.

The trailer naturally featured the undisputed stars of the show, the flying, fire-breathing dragons, as well as some of the production’s cast of world-class circus and acrobatic performers. These elements combined give audiences a tantalising sneak peek into How to Train Your Dragon’s enchanting world.

But don’t just take our word for it! Have a look at the exciting result of our work below: