aka creates world first entertainment Google+ page

We are really thrilled to launch the world’s first entertainment or cultural Google+ brand page with the hit classic comedy The Ladykillers.

connect, aka’s digital division, created the brand Google+ page to promote the play through a new medium, driving engagement and building awareness of the show, whilst encouraging interaction with both new and established audiences.  As a new social media channel that enables users to interact with their friends, colleagues and family as groups, Google + presents a fantastic opportunity to provide tailored messaging to audiences, dependent on their likes and interests.

We’re excited to see how our future work using this channel will allow us to better engage, inform and inspire our audiences.