aka creates scarily good interactive video

We like to celebrate the creative and marketing talent of our team. Get Creative is an aka initiative which enables us to do exactly that.

In November, the monthly Get Creative Award was won by the agency team working on The Woman in Black. The chilling and acclaimed play is a veritable West End stalwart, having now been thrilling audiences for 23 years. Thanks to its fantastically long run, we’re able to experiment with new, innovative content and ideas that can help sustain the production’s success.

That’s why we created the world’s first online interactive video for a theatre show, one which invites viewers to find the eponymous Woman in Black in a distinctively spooky setting. Not only does this entertain potential audiences but it also helps build direct engagement with the show.

Watch the captivating video with sound for full effect – but perhaps not just before you go to sleep!