In anticipation of the Addams Family Musical Comedy beginning its tour of the UK & Ireland at the Festival Theatre Edinburgh in April, AKA created a video of Carrie Hope Fletcher (playing Wednesday Addams in the production) singing ‘Pulled’, with Andrew Lippa of Music & Lyrics on the piano.

AKA’s footage filmed at Steinway & Sons proved popular too; within 24 hours of posting it received 218,000 views on Facebook and reached over 700,000 people organically. AKA saw a 1233% increase in website traffic as a result of the video going live. Watch the Carrie’s incredible performance here!


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