As part of their on-going relationship, our Manchester office is thrilled to be working with Northern Ballet on the launch campaign of the glamorous The Great Gatsby.

The campaign delivers across the full media mix and provides coverage in each of the nine UK cities that feature on the tour, including an extensive range of outdoor media activity in Leeds prior to the World Première at Leeds Grand Theatre. Other key elements of the campaign included strategically timed cinema digital 6 sheets that coincided with the Royal Opera House  screenings of Alice’s Adventures in Wonderland, extending reach to this cultured audience.

The campaign delivered significant presence within national press titles thanks to prominent adverts placed in the Sunday Times, Guardian and the Telegraph. All of these adverts were supported digitally with an eye-catching backdrop of social media and online display media, including a rich media banner running across the Mailonline showcasing the production through beautiful video footage.

Working in collaboration with our Partnerships team, the campaign also incorporates an exclusive partnership with UK-based fashion brand Reiss that targets a high-end female demographic.

Fittingly Reiss’ Spring Summer 2013 collection has been inspired by the twenties, with a touch of modernism, so this truly is an on-trend collaboration.

The partnership will promote an in-store competition in 60 Reiss stores nationwide. Lucky Fitzgerald-inspired fashionistas could be in line to win a luxury London weekend, including tickets to see The Great Gatsby at Sadler’s Wells, an overnight stay and dinner at the five star ME London, not to mention a £1,000 Reiss gift card.

The competition, which went live this month, has been hosted via a unique landing page on the Reiss website and promoted via POS at all till points, as well as via Reiss’ e-newsletter and social media.

Have a look at more from this remarkable campaign below.