AKA has launched a West End-first, seasonal sales promotion in association with retail giant Marks and Spencer. With the purchase of two top price tickets to one of our award-winning West End productions, customers will receive the exclusive gift of a £40 M&S gift voucher, a helpful bonus as shoppers start thinking about Christmas.

The promotion will run for three weeks for performances of One Man, Two Guvnors, Jersey Boys, Dirty Dancing and Billy Elliot The Musical throughout January and February 2014. Customers will be able redeem their M&S gift voucher in any of Marks and Spencer’s 750+ stores nationwide and online to really help make this Christmas a seasonal show-stopper.

Working with ATG Tickets to spread the word about this great opportunity, a solus email will be sent to ATG’s database of 2.2 million theatregoers and attendees of live events to build awareness, while the promotion will also receive presence on the ATG home page, in a Christmas campaign email and through social media. M&S will also support this initiative with a Google ad words campaign, presence on voucher site affiliates and promotion to its 72,000 UK staff through the staff intranet.

Full page adverts detailing the fantastic, one-of-a-kind offer will also appear in The Sunday Telegraph Review and The Sunday Telegraph Stella Magazine.