Working with Skandium, a contemporary Scandinavian furniture design company, gave us reach to an audience that was design focussed, based in the city, with an interest in Scandinavia.
We took over the main window at their flagship Oxford Circus branch with a Vikings display and used their marketing channels to promote a Vikings weekend break to see the exhibition.
The team also worked with Below Zero, the ice bar, to give away a trip to the Ice Hotel in Sweden. The ice bar in Below Zero is made from ice from the same Swedish rivers the Vikings once sailed down, giving a great narrative element to the partnership.
The competition ran through the Ice Bar’s media channels as well as point of sale at the bar itself, and generated thousands of entries.